When it comes to building an effective content strategy, it's important to recognize the various options for video. Video is one of the most impactful formats you can create in modern day marketing. 

But, each format has a specific purpose. In this episode I explain how I feel...

Live video is powerful. Simple as that. But it's even more powerful if you do it on a regular basis! So why don't more entrepreneurs use live video more regularly? In my experience in helping people implement a live strategy, the reasons fall into two buckets.

The first reason is that...