When it comes to building an effective content strategy, it's important to recognize the various options for video. Video is one of the most impactful formats you can create in modern day marketing. 

But, each format has a specific purpose. In this episode I explain how I feel...

Facebook Live - have you given it a try yet?

Maybe you’ve noticed the videos of friends going Live in your feed or even tapped on the Live icon yourself when writing a post then freaked out a little because you realized you weren’t quite sure what to do next.

Or maybe you’ve...